Origin
The movement took hold in Southern California through the Case Study House program, sponsored by Arts & Architecture magazine between 1945 and 1966, which commissioned architects such as Richard Neutra, Charles and Ray Eames and Pierre Koenig to design experimental, affordable, high-quality houses. In parallel, builder Joseph Eichler produced thousands of tract Modernist homes across California between 1949 and 1966, bringing the style within reach of the middle class.