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Classic and historic

Art Deco

Art Deco emerged in the 1920s and 1930s as a modern, decorative response to industrialisation, celebrating speed, geometry and new materials. Quickly adopted for tall buildings, cinemas and urban residences, the style pairs stylised ornament with a clearly modern sensibility, distinct from the historicism of earlier revivals.

Origin

The name derives from the 1925 International Exhibition of Modern Decorative and Industrial Arts in Paris, which consolidated a visual vocabulary geared toward modernity, luxury and geometry. In the United States, the style spread quickly from the late 1920s through the 1930s, applied to urban skyscrapers as well as houses and commercial buildings, reflecting the technological optimism of the interwar period.

ExteriorAI-generated concept reference for style exploration.

How to recognise it

Stepped volumes (setbacks), emphasised vertical lines and stylised geometric motifs — fans, zigzags, sunburst forms — are central Art Deco markers. Materials such as chrome-plated metal, glass, glazed terracotta and smooth concrete or stucco surfaces replace traditional carved ornament with flatter geometric relief. Ribbon windows and low-relief details complete the composition.

Interiors that can relate

Interiors echoing this language often explore geometric symmetry, materials such as mirror, lacquer, metal and exotic woods, plus lighting as a central decorative element — fixtures in geometric shapes and indirect light profiles. Contrasting palettes, pairing deep tones with gold or silver, reinforce the glamorous character associated with the period.

InteriorsAI-generated concept reference for style exploration.

What connects the spaces

The stylised geometry organising the façade — vertical bands, setbacks, repeated motifs — can reappear indoors in panelling, railings and floor patterns. Choosing refined industrial materials, such as metal and glass, helps keep a coherent language between the sophisticated urban exterior and equally considered interiors.

Reading the moodboard

The reference images used here are AI-generated conceptual moodboards created to illustrate Art Deco's geometric language — not photographs of specific historic buildings or furniture attributed to any maker. They support exploring geometry, material and atmosphere, not a closed inventory of pieces to reproduce literally.

Applying it to a project

Bringing the Art Deco repertoire into a current project involves balancing geometry and ornament with the available budget, site scale and local building codes, considering that many original finishes — certain metals and glazes among them — can be costly or require specialised suppliers. Application depends on each project's specific conditions, with no guarantee of a standardised outcome.

Frequently asked questions

Is Art Deco a historical or a modern style?

It is transitional: it emerged in the 1920s with strong decorative appeal, but already embraced a modern sensibility of geometry and new materials, setting it apart from the 19th-century historicist revivals.

Does this style work for houses, not just tall buildings?

Yes, Art Deco was also applied to houses and smaller commercial buildings during the interwar period, though today it is more associated with iconic skyscrapers and cinemas.

Do the images show real period buildings?

No. They are AI-generated conceptual moodboards for style exploration, not tied to specific buildings.

FROM INSPIRATION TO PROJECT

From inspiration to project.

This is a development approach. The scope of each stage is defined in the contracted proposal.

  1. 01

    Understand routines, preferences, the site and the planned investment.

  2. 02

    Define the concept and relationship between architecture and interiors.

  3. 03

    Adapt siting, spaces, materials and openings to local conditions.

  4. 04

    Develop and detail the project according to the contracted scope.